That is a pretty bold claim. One method would be a sophisticated BMS that tracks each cells performance. This was done with earlier model Tesla's if I remember correctly (as I recall mentioning that a single cell could be deactivated to keep from further failure; might also be a different manufacturer).
The other option would be that they put a load on the packs and use a very sensitive Non Contact Current Probe. It might not get them the "exact" cell, but might get them within the ballpark of it though. For instance, it might detect a decline in current flow in a group of cells. Then narrow further by removing only that part of the cover.
Other than that, I have no idea. Would be interesting to know how they actually do it, if it's legit.